One question: how good is this product, really? Not its marketing, packaging or endorsements. Every product is scored with the same published formula, and no brand can pay to change its score.
Quality and quantity of evidence behind the ingredients
Excellent · Strong across all pillars — highly recommended
Value is compared within a category: a gel against other gels, never against protein powder. The other pillars use one scale for every product, so typical scores differ by category (hydration products tend to score higher than probiotics, for example), and scores compare most fairly within one.
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